Somment Dynastie - Event Branding
Launched by 'Fondation Dynastie', the Somment Dynastie is a two-day collective experience that promises: reflections, co-construction and the building of new ideas and programs promoting the creation of content and cultural goods created by Afro-descendants in Quebec.
The use of a 'bomb' as the key visual for this two-day campaign has the purpose of not only attracting people's attention, but also to emphasise the urgency of the cultural and media challenges we face today. The signal on top of the bomb is intended to raise awareness of these issues and encourage people to come together to share, manifest, and create solutions. The smiling bomb is meant to show the positive and joyful atmosphere that results from unity.
The geometric shapes represent the journey of fighting for a better society
and the feelings experienced - incomplete, sharp, and hurt.
Banner on Zeffy
Social media post - Culture & Media day
The images were designed as social media templates to promote the Culture Day and Media Day events prior to their occurrence. These templates highlighted the various categories of content and activities that would be featured, as well as introduced the guest speakers.
The design elements were carefully curated to convey a sense of vibrancy and excitement from the event. The resulting visual language not only reflects the passion of the community, but also engages and inspires the intended audience.
Video from: Dynastie Médias
